Go Back
The air is crystalline, the peaks aglow under a pale moon as Verbier’s snow-dusted forest settles into silence. In the heart of this alpine tableau perches The Lodge, Virgin Limited Edition’s signature chalet high above the village. Here, the hush of falling snow is pierced only by crackling fires and the laugh of guests enveloped in sumptuous comfort. Inside, soft light spills across polished oak and plush wool throws; outside, panoramic windows frame the twinkling sweep of Verbier’s pistes and the vast Combin massif. The Lodge’s graceful structure and golden glow make it look almost like a fairytale manor sprung from the frozen woods, a cinematic symbol of the Swiss winter.
This is not a common hotel but an entirely private retreat. During winter, The Lodge is often booked on an exclusive-use basis for up to 18 guests. Every aspect of a stay is taken care of by a team of up to 16 staff. From gourmet multi-course meals to 24-hour chauffeur service, all you supply are your luggage and ski boots. In-house concierges arrange lift passes and equipment, while a dedicated bar service and extensive wine selection are available throughout the chalet. The result is a by-all-means all-inclusive escape, where VIP privacy and impromptu festivity coexist. Children, too, are VIPs here: a funky bunk-room kitted out with TV, Xbox and beanbags awaits younger travelers.
Beyond the staff, The Lodge’s own facilities astonish. A spa floor is built around a heated 9-metre indoor pool and steam room. Step outdoors from the lounge and you’ll find a second, hot-water Jacuzzi perched on the terrace, warm beneath starlight while snow falls gently around. Fitness enthusiasts have a full gym at their disposal, and anyone seeking entertainment can descend to the private party suite. After hours, the main living room beckons: rich carpets and velvet sofas circle a grand fireplace, sliding glass doors vanish to let in the winter panorama. In short, The Lodge has it all, pools, hot tubs and combines the warmth of a wood-clad mountain home with a level of polish rarely seen outside of a private palace.
Meticulous design gives the château its soul. Top architects Sophie Mourad and Patrice Coupy ensured the chalet is eco-oriented, built of recycled wood with water-saving systems, but it is interior design that truly enthralls. The style is contemporary chic, ascribed to award-winning Fiona Barratt. Warm oak panelling and high-thread linens are accented with vibrant color: pops of orange, purple and yellow enliven the neutral Alpine palette. On each of The Lodge’s five floors, light floods in: the open-plan main salon, bar and dining hall is lined in dark-stained timber and chic sofas, while broad picture windows and sliding doors dissolve the boundary to the snow-bound terrace. From here, sweeping views unfold across valleys of pine and the snow-glittering summit of Mont Blanc.
Two lavish Master Suites crown the house. Each top-floor suite feels more private chalet than hotel room, complete with a wood-burning fireplace and its own balcony framing the vista.
High altitude means high adventure. The Lodge perches just 250 metres from the Médran gondola, granting almost instant ski-in access. From here guests enjoy exclusive entrée to Verbier’s entire ski domain. Verbier is part of Les 4 Vallées, five interconnected resorts across four valleys, forming one of the largest ski areas in Europe. With one pass, skiers are free to roam from gentle nursery slopes to legendary reds and blacks or venture into untouched powder bowls. The Lodge’s staff can arrange expert guidance for every ambition. Professional instructors from the renowned European Snowsport school provide private coaching, whether you are strapping on skis for the first time or seeking high-speed performance tips.
Not everyone’s holiday is about skis: The Lodge caters to that, too. Snow-shoe excursions and cross-country trails wind through silent forests under pine-fragranced sun. Or simply unwind in Verbier itself: the village’s boutiques and spas offer a taste of local life once you’ve had your fill of mountain air. Whatever the choice, The Lodge’s concierge ensures every desire, piste or pastime, is handled with ease.
When appetites return, the kitchen is ready. Dinner at The Lodge is as much a highlight as the day’s skiing. Guests often gather around the open chef’s kitchen to watch the Michelin-trained culinary team at work. Menus celebrate the Alps: think venison and trout, earthy root vegetables and wild herbs from the lodge’s own gardens. Swiss classics abound, the famed Valais raclette and fondue, bubbling tableside by the fireside, paired with premium local wines. Of course, afternoon tea or post-slope treats are not overlooked: house-made cakes and cookies appear as guests return, accompanied by hot mulled wine for warmth. In short, dining here is a feast for all senses, an elegant symphony of seasonal Swiss flavors served with unobstructed mountain views.
Underpinning this luxury is a genuine commitment to the environment. The Lodge was designed for sustainability without compromise. It runs entirely on clean Swiss hydropower, and its heating is supplied by Verbier’s wood-pellet district network. To reduce waste, The Lodge has eliminated single-use plastics: insulated metal bottles line the bar for refill, and proceeds from their sales support clean-water projects overseas. Even in the grand kitchen, every choice is local and seasonal: meats, milk and artisanal cheese come from Valais farms just minutes away, and the chef routinely preserves foraged herbs and fruits so that nothing goes unused.
In Verbier, an iconoclastic spirit of winter luxury reigns, and The Lodge stands at its apex. As part of CINCH’s “Winter in Switzerland” series, The Lodge perfectly exemplifies the season’s ethos. Here, snowy grandeur meets refined hospitality; here, even the smallest luxury, whether a gourmet meal of raclette or a warm scarf waiting on your chair, reflects the quiet grandeur of the Alps. In The Lodge, winter elegance is not merely showcased, it is lived.
© All imagery courtesy of Virgin Limited Edition
