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Courtesy of Alberto Novelli

The ICE St. Moritz 2026 – A Symphony of Automotive Mastery on Alpine Ice

As the Engadin Valley awakens under a pristine blanket of snow, the frozen surface of Lake St. Moritz gleams like a diamond in the crisp winter sun. Here, amid the serene peaks of the Swiss Alps, affluent connoisseurs gather for The International Concours of Elegance: The ICE, an event that epitomizes winter luxury, blending timeless automotive artistry with the ethereal beauty of Switzerland's high-society haven.

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Highlights of the 2026 Edition

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Held on the iconic frozen lake, the two-day program features static displays, parades, and free laps, culminating in prestigious awards. Attendees can expect contemporary car unveilings and an art show, all in an atmosphere of alpine serenity. For collectors, it's an unparalleled opportunity to showcase rarities amid breathtaking vistas.

Two vintage 1920s Bentley racing cars in blue and green with wire wheels displayed side-by-side on frozen Lake St. Moritz at The ICE Concours with collectors and enthusiasts examining rare pre-war automobiles, snow-covered pine forests backdrop celebrating
Yellow Ferrari 275 GTB vintage sports car displayed in elegant historic hotel lobby with checkered marble floor, crystal chandeliers, and period furnishings at The ICE St. Moritz garage party event, showcasing indoor classic car exhibition during weather-i
Gulf-liveried Porsche 956 endurance racing car number 10 with Gigandet sponsorship displayed on frozen Lake St. Moritz at The ICE 2025 with white pavilion tents, luxury chalets, and Engadin Alps backdrop, collectors examining rare Group C racing cars at ex
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The event's origins trace to 1985, when British enthusiasts drove vintage Bentleys across the lake during the Cresta Run centenary, inspiring founder Marco Makaus. After a "zero edition" in 2019, cancellations in 2020-2021 due to the pandemic, and a resilient return in 2022, The ICE has grown exponentially. The 2023 two-day format introduced dynamic activities, while 2024's weather-induced cancellation sparked a spontaneous "garage party." By 2025, it blossomed into a citywide cultural phenomenon, drawing international crowds and activations in art, fashion, and lifestyle. For 2026, an earlier date ensures optimal ice conditions, with new classes celebrating diverse automotive eras and on-ice driving displays adding thrill to the elegance.

The program unfolds over two atmospheric days on the frozen lake, emphasizing safety and exclusivity. Tickets, available via the official site, grant access to a meticulously curated experience.

This schedule captures the event's blend of stillness and motion, where rare classics like past winners, Bugatti 59 (2025 Best in Show) and Ferrari 250 GT SWB (2025 Spirit), glide across ice, evoking timeless glamour. The awards, crafted by visionaries such as Lord Norman Foster for Best in Show and Rolf Sachs for Spirit of St. Moritz, symbolize the event's artistic ties, with new accolades like Hero Below Zero honoring sub-zero resilience.

Light blue vintage Bugatti racing car in high-speed motion on frozen Lake St. Moritz at The ICE 2025 with dramatic motion blur effect, drivers wearing period racing gear, showcasing dynamic on-ice driving displays and Hero Below Zero award-winning sub-zero
Iconic red Ferrari 250 LM endurance racing car with number 20 livery positioned on enclosed transport trailer at The ICE St. Moritz, front view showing classic round headlights and prancing horse badge, demonstrating meticulous preparation and care for mul
Historic red Alfa Romeo Marlboro Formula 1 racing car displayed in ornate lobby of Badrutt's Palace Hotel at The ICE St. Moritz garage party with checkered marble floors, Gothic revival architecture, coffered wood ceiling, crystal chandeliers, and yellow v
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Sponsorships elevate the experience, with Richard Mille as title sponsor, renewed for 2026, alongside Badrutt's Palace Hotel and St. Moritz Tourismus. Automotive partners include Ferrari, Pagani, Maserati, and emerging names like Rimac, while lifestyle collaborators such as Loro Piana, Bang & Olufsen, and UBS add layers of refinement. Collateral fields like aviation (VistaJet) and yachting (Riva Classiche) broaden the multidisciplinary appeal, creating a platform for culture and artisan excellence.

For discerning travelers, The ICE matters profoundly in Switzerland's winter tapestry. It offers intimate insights into automotive heritage amid serene landscapes, ideal for collectors seeking rare networking and aesthetes appreciating the fusion of art and engineering. The event's inclusivity, drawing from over 20 nations, fosters empathetic dialogues on luxury's evolution, while its alpine setting, with crisp air and golden light, embodies sophistication without ostentation.

Close-up detail of yellow and red Shell Marchal racing livery Ferrari 365 GTB4 Daytona positioned on The ICE branded display mat at International Concours of Elegance St. Moritz, showcasing iconic prancing horse badge
Orange Lancia Stratos Zero concept car in motion on frozen Lake St. Moritz at The ICE International Concours of Elegance with dynamic driving display, spectators and sponsor pavilions along ice track, pine forest backdrop showcasing on-ice automotive perfo
Iconic red Marlboro-branded racing helmet positioned on roof of orange and white Lancia Stratos HF Bertone rally car at The ICE St. Moritz 2024

In embracing The ICE 2026, one immerses in the broader ethos of Swiss winter luxury: a harmonious blend of tradition, innovation, and natural splendor. CINCH Magazine invites you to discover this refined escape, where every detail aligns with a life of elevated elegance.

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© All imagery courtesy of Nicola Fornaciari, Andrea Klainguti, Davide Bianchet, Fabrizio D’Aloisio, Nicola Fornaciari, Alberto Novelli

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